The new V&A Dundee was given a warm welcome this week by VisitDundee, the new tourism venture launched to promote the city as a short break destination.

VisitDundee endorsed Dundee’s newest and long-awaited visitor attraction, the latest step in the city’s transformation into one of the world’s tourist hotspots.

Paul Jennings, Chairman of the newly formed VisitDundee board and Executive Director of Dundee Heritage Trust, said:

“V&A Dundee is an incredible addition to the city and complements both the existing and planned cultural mix. Dundee now offers a compelling short break option and extended by our expanding accommodation base, restaurants, cafes, bars and retail offer.”

VisitDundee has the support of Dundee Heritage Trust, Dundee Rep, Dundee Contemporary Arts, accountancy firm Henderson Loggie, Dundee City Councillor Lynne Short, Leisure and Culture Dundee, Volpa, MTC Media, and Insights Learning & Development. Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs, also gave the venture a thumbs-up. Its financial backers include law firm Thorntons, Dundee & Angus Visitor Accommodation Association (DAVAA) and James Keiller Estates.

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